goto.Market Newsletter

Do your existing clients expect one-on-one help? Could your company benefit from an online sales assistant to increase sales? Do you know which areas of your web site lack information and user friendliness? Live chat technology can help by creating more positive, engaging experiences for your web site visitors. Use it to build your brand online and encourage customers to take action.

Improve the open and click-through rates for your email campaigns by carefully choosing your email subject.

Prospects must be convinced before they act. Whether it’s to visit a website, make a call or place an order, they must believe it’s worth their while to do so. People are more likely to believe a claim and respond if they hear it from multiple sources. Learn about mixing it up to get your prospects to act.

The obvious online campaign measures of opens and click-throughs are important but much can be learned from tracking other behaviours. There are other measures that can yield valuable information about your prospects and campaign effectiveness.